2. Programming: If you're not
a computer programmer and your site needs some programming -- say,
to set up a shopping cart or add a custom feature like an opt-in
form -- then hire someone to do it!
Computer programming isn't the
sort of thing you learn how to do overnight -- no matter how
smart you are. If you hire a freelancer through Rentacoder.com,
you'll find someone who can do the job in hours instead
of days.
Fact: I have met many entrepreneurs who hired a programmer
or designer through eLance.com or RentACoder.com -- and have
continued to use them for years with massive success!
3. Writing: If you want to write an eBook,
a book, or a course -- and you're not a professional writer
yourself -- put together an outline describing what you want
and then hire someone else to write it for you. You're guaranteed
to get a better product faster.
How much will it cost you? Well, we have lots of clients who
have hired professional to write and edit 100+ page eBooks
-- for less than $650. (Okay... so it ain't "dirt cheap" --
but when you work out the hourly rate it's still pretty
darn good).
Just remember -- you'll save yourself money and get a better
product if you present the writer with a detailed outline of
what you want them to write.
And where can you find good writers for the job? You guessed
it... eLance.com.
You may be asking yourself, "How much will it cost to get my
entire site done by other people?" Well, I did a little searching
on eLance.com and found the following info, based on all of
their transactions in 2005:
|
Service
|
Lowest Cost
|
Average Cost
|
| Web Development |
$100 |
$622 |
| Graphic Design |
$50 |
$264 |
| Writing |
$50 |
$376 |
| Audio, Video,
Multimedia |
$50 |
$832 |
... And prices have come down since 2005!
In my experience, the money I spend outsourcing jobs nearly
always results in greater profits. That's because it frees up
my time so I can stay one step ahead of the competition and
bring a best-selling product to market before anyone else does.
When you find someone you think you want to hire, remember these
important tips:
- Take the time to set your expectations
down in writing -- so the person you hire knows
exactly what they are. That way, you'll eliminate confusion
or misunderstanding -- which will save you time and money
in the long run.
- Before you hire people, check their
references! Pick up the phone and actually call
their previous employers. If I'm going to hire someone to
write an ebook for me, I want to be 100% sure they're good
writers who can do the job! The only way to know for sure
is to interview people who hired them in the past.
- Set deadlines -- and make
sure penalties are in place if the deadlines are missed.
This may sound harsh, but if you are trying to run a business
you want to make sure everyone involved is motivated to
work towards the same goal.
Now, if you're on a real shoe-string budget
and the prices quoted above seem a bit steep, don't despair.
You don't HAVE to outsource any work.
It's totally possible to do everything yourself -- even if you
don't know the first thing about programming or website design.
You'll just have to invest more time in learning how to do these
things yourself, which means it'll take you a bit longer to
get to the finish line.
But once your profits start rolling in... you can reinvest some
of them in your business and start outsourcing your "drudge
work," too! It's a great way to grow your business bigger, FASTER.
Have YOU ever outsourced any work? Tell us about it! Was it
a good experience for you? Or did you end up paying too much
for work that wasn't what you wanted?
And if you have any favorite outsourcing resources I didn't
mention here, please share them with us on my blog.
Happy outsourcing!
By
Derek Gehl
Internet Marketing Center
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