eBook Marketing Strategy
Implementing ebook into Marketing Strategy
Part One: Section A
Unleash the Potential Marketing Power Of The eBook: Explode
Your Profits By Giving It Away!
Yes, you read it right! I said, "Explode
Your Profits By Giving It Away!". Sound ridiculous? Think again!
Free eBooks can be a great tool for drawing traffic to your web
site. Imagine this for a moment... Let's say you decide to
create an eBook to be used as a promotional tool. You pack it full
of information that your market is interested in along with plugs
for your products and services. Then you make it available on your
site free of charge. People LOVE free stuff, so a good portion
of the visitors who pass through your web site snap up the eBook.
These people read your eBook and are impressed
by the quality of information that you've provided them with. They
come back to visit your site again because you've established
yourself as an expert in your field. Now they are even more
interested in your products because you have gained their trust.
Perfect! So, you are now drawing repeat visitors with a strong
inclination to buy.
But it gets even better! These folks are
so impressed by what you've shared with them in your free eBook
that they pass the eBook along to friends, family, and business
associates. Those who receive the eBook take the time to peruse
your information because someone they know and respect gave it to
them. They trust that you are legitimate because a friend recommended
you, so they are easily persuaded to visit your site. Great!
By developing an eBook that contains valuable
information and then giving it away for free, you are magnetizing
your site! People will be drawn back again and again... and
they will share your eBook with friends who will also want to check
out your site. To further increase your exposure, you might even
consider submitting your eBook to a few freeware or shareware
sites.
Another great way to use eBooks to capture
names and e-mail addresses is by offering a free eBook to each
new e-zine or newsletter subscriber. Talk about an incentive
to signup! Plus, once people have read your eBook and established
a relationship with you, they are going to be much more receptive
to any information or sales material in your newsletters...
as opposed to simply deleting it from their mailbox!
Contests are another way that you
can do this… In order to enter, people must provide you with their
name and e-mail address. In return, you offer them the chance to
win your highly valued eBook! It's a perfectly legitimate way
to initiate the kind of contact that sales are made from!
You see, the power of this technique lies
in its subtlety. When people are reading your eBook, they will let
their guard down! Because the information is free, they are not
worried about being "had" or caught up in some kind of scam.
As a result, it is very easy to establish credibility and rapport...
and to establish yourself as an industry expert! People become
interested in visiting your web site to learn more about your products
and services because you have developed a relationship with them.
Believe it or not, you can even be so
bold as to ask the reader why he/she did not buy your product. Does
this sound a little pushy? Well, what do you have to lose? You are
dealing with someone who has visited your web site AND downloaded
your product information! This is the perfect opportunity to
ask someone who has seen all that you have to offer to make a purchase!
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Related articles:
- How
to create an ebook.
Learn How to package your text, HTML, flash, audio/video etc.
into secure eBook software that not only protects, but also
collects contact information you can use to market your products
or service too. Click
here more detail!
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