eBook Marketing Strategy
Implementing ebook into Marketing Strategy
Part One: Section B
Put Your Best Sales Pitch On Your Potential Customer's Computer
Permanently!
How excited would you be if I told you
that you could literally install your best sales person, giving
their best sales pitch, right on to your potential customer's computer?
Pretty excited, right?! So how can you do it? It's simple! By using
eBooks! With the new, state of the art technology that I am going
to share with you, you can now build eBooks that include some pretty
fabulous Audio and Video presentations.
I don't want to give away too much information
just yet... I don't want to ruin the surprise that is coming a bit
later! But at this point, I CAN tell you that you now have the ability
to package up your best sales person giving a dynamite pitch into
an Audio or Video presentation, ready to be installed right onto
your potential customer's computer.
Let's face it… nothing sells quite as
well as a really good sales pitch from one of your top sales people.
So imagine the power of being able to capitalize on their talents
and start closing sales even when they are not at work.
These days, I find it amusing when I get
off the phone with a company trying to sell our company their products.
Generally speaking, the call ends with "I will send you some more
information". Then, about three weeks later when I have already
found another company, an information package shows up in the mail
with a few stale brochures and a reiteration of exactly what we
discussed on the telephone.
Doesn't sound like a great way to do business,
does it? Unfortunately, everyday hundreds of thousands of businesses
continue to snail mail their packages and brochures, hoping that
theirs will be the first to arrive.
What is the solution to this ineffective
and expensive way of doing business? Simple! Start creating interactive,
highly effective, customized brochures and sales presentations using
eBook technology!
In case the advantages of packaging your
brochures, product catalogs, and sales presentations are not obvious
yet, I will list them for you…
- Free, Instant Delivery via E-mail!
By putting your sales brochures or presentations into eBook format,
you can avoid snail mailing hard copy brochures to potential clients.
It is much more effective to instantly e-mail your sales material
when your conversation is still fresh in their minds... instead
of three weeks later when they don't remember your company and
have already found someone else to make the purchase from.
- Extremely Cost Effective! When you
package your brochures in eBook format you only pay for the time
it takes to design it once. Never again do you need to worry about
bargaining with the printers... or wasting valuable advertising
dollars on brochures that need to be thrown out each time you
add a new product or make important changes. Making adjustments
to your eBook is quick, easy, and free!
- Completely Customize Your Presentation
In 10 Minutes Or Less!
Nothing is more effective than a presentation customized for
your potential clients! Using eBooks, you now have the ability
to simply drop the client's logo into key areas of your brochure.
Then, taking only a few minutes to compile the customized eBook,
you have a professional presentation geared to impress that particular
client.
- animation... even sound effects! Which do you think
is going to be more effective: a glossy brochure... or an interactive
eBook presentation that includes extra bells and whistles?
- Instant Gratification! By placing
your presentation in eBook format, you give your clients the ability
to contact you with the simple click of a button. In the past,
potential clients were forced to look up your phone number, get
to their phone, and make the call. Just imagine all of the potential
sales that you lose in this process to little distractions along
the way! By placing links throughout your eBook presentation you
make it quick and easy to contact you with any questions or concerns...
giving you the important opportunity to close the sale!
- eBooks are easy to use! Navigation
through the eBook is a snap because it looks like you are using
a scaled down version of a web browser. As a result, it's a breeze
to use for anyone who has ever used the Internet because the customer
is essentially surfing through your publication! Features such
as "Back", "Forward", and "Search" are available to make viewing
the eBook extremely straightforward.
- eBooks allow you to present a top quality,
professional presentation at very little cost! In the past,
only the IBM's and Microsoft's of the world could afford the technology
that it took to design this kind of presentation. NOW, however,
you can do it at almost NO COST! The eBook Pro software provides
the kind of versatility that will allow you to be as creative
as you like.
Just imagine the power of being able to send
potential customers all of the information they need to make an
informed decision... within seconds of their request!
If you were selling golf clubs, you could
send them videos of the clubs in action... within minutes of their
request! You could send them graphs containing all of the statistics
they need... You could send them audio or video testimonials from
past clients... You could send them an interactive list of frequently
asked questions... The possibilities are nearly endless! But your
basic goal is to catch the consumer while they are still in the
buying mode! eBooks make this once impossible feat really easy
to do!
Until the birth of eBooks, we were stuck
with the drab and boring conventional brochures, long and drawn
out sale pitches over the telephone, and huge costs and overheads….
even if you never made a sale! eBooks remove these barriers entirely,
making it easier than ever before to approach your potential clients
with a professional sales presentation... and close the deal with
a bang!
Like I said before, whether you are running
an online or an offline business, eBooks will be a killer addition
to your arsenal of marketing weapons!
Do NOT underestimate the power of this
marketing strategy! I want everyone to give it a shot. Even if you
want to continue using traditional brochures, this is a great way
to test sales copy before you spend thousands of dollars at the
printers! Put it in an eBook and test it out…. what have you got
to lose?!
