eBook Marketing Strategy
Implementing ebook into Marketing Strategy
Part Onse: Section C
Close Your Sales With A $500 Bonus Offer...That
Does Not Cost You A Single Penny!
You are interested in purchasing a brand
new fly fishing rod! You hunt high and low and you find the fishing
rod of your dreams. This is the perfect fishing rod… one that you
refuse to go home without!
After shopping around, you find four stores
which are selling the fishing rod for about the same price. They
are all within $5 of one another with one minor difference: one
of the stores is offering a free eBook entitled "Learn How To
Fly Fish In 10 Minutes Or Less!" as a free bonus with the purchase
of every new rod!
Now this is a pretty easy decision to
make! You are going to make your purchase from the store who is
offering the FREE lessons on how to use this beautiful new fishing
rod!
And what did it cost the store to offer
this Free Bonus? Zilch! Zip! Nadda! Not a single red cent! Other
than the initial cost of creating and compiling the information
into an eBook, there are absolutely no other costs associated with
sending out this free bonus eBook. So at no cost, this store has
given themselves the competitive edge they need to close sales!
In today's marketplace, something as simple
as an eBook could very well be the boost you need to close saleswithout
cutting into your ever-narrowing profit margin.
One of the most common questions that
we receive when we suggest this "Free Bonus" technique to our students
is…
"How do I determine the value of the
free bonus which I am giving away with my product?"
The answer is simple: How much is the
information you are giving away going to help your customers?
How is it going to benefit your customers and is this benefit going
to save your customer's time or money?
If you were giving away an eBook that
contained information on increasing your car's fuel economy -- information
that was going to save people an average of 10 cents per mile, based
on an average of 2000 miles driven per month -- you would be saving
your customers $200 each month... $2400 each year!
You have now created a perceived value
of $200 a month... or even $2400 a year!
What is this worth to your customers?
How big is the problem that you are going to solve for them? How
much easier is it going to make their lives? If you can determine
the value of the benefit in time or dollars, you can create a perceived
value that can be broken down for your customers anytime!
Keep in mind, however, that you should
never just make-up a value like "Save $1,000,000 Each Year..." This
will only get you into trouble! Trust me -- customers will question
this perceived value and you need to be ready with an answer. It
will make the difference between instantly closing the sale or destroying
your credibility forever!
We have personally proven, time and time
again, that by adding Free Bonus eBooks to the sale of your products,
you will not only increase the perceived value of your product,
you will also skyrocket the percentage of sales you close!
The costs involved in producing a bonus
eBook are almost nothing... Particularly when compared to the substantial
increase in profits that you'll experience using this simple technique!
