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site Marketing and Promotion
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Profile of the average internet buyer
(Profile
of the average internet buyer)
General:
Average
Age: 33
Female: 35%
Male: 65%
Income:
Under
$10K: 3%
10K - 30K: 12%
30K - 40K: 10%
over 50K: 44%
misc (unemployed, retired, wouldn't respond): 31%
Total
respondents to Survey:
USA:
85%
Europe: 7%
Canada: 4%
All other countries: 4%
Internet
Usage:
93%
of respondents use their web browser more than once a day
56% use it more frequently than 4 times a day
36% use the web 1-4 times a day
7% use it less frequently than once a day
How
often are people buying online?:
Never:
10%
Less than once a month: 45%
Once a month: 28%
Once a week: 4%
How
much did people spend online in the past year?:
Less
than $100: 17%
$100 - $200: 8%
$200 - $1000: 33%
$1000 or more: 38%
What
do users access on the net?:
45%
reported they have never accessed a newsgroup (or only have a few
times)
20% use newsgroups once a week
20% use newsgroups once a day
40% look for reference information weekly
30% look for reference information daily
over 45% have never joined a chat group
7% chat daily
Primary
use of web browser (most people checked off multiple categories):
Personal
information: 75%
Work: 65%
Education: 60%
Entertainment: 60%
Shopping: 50%
How
do the netters find out about your web page (most people checked off
multiple categories)?:
90%
find out about webpages from links on other webpages.
85% from popular search engines
64% from magazines, newspapers
65% friends
57% directories
37% signature files
Web
Browser bookmarks; how likely are they to "bookmark" you?:
30%
have between 11-50 bookmarks
34% have over 100 items listed
2% never bookmark anything or don't know how to bookmark
Marital
status:
46%
married
31% single
10% common law
9% divorced or separated
4% other
Occupation:
30%
educational
28% computer related
23% miscellaneous
19% professional and management career
Primary
Browser:
Microsoft:
31%
Navigator (old versions): 19%
Communicator: 45%
Note: our stats on this particular item seem to be contradictory
to our website logs... which show almost 60% of our visitors using
Microsoft IE and only 40% using Netscape Navigator/Communicator.
General
Info:
Over
55% of users access the internet from home and pay for it themselves
(as opposed to work)
Over 25% of internet access is paid for by "work"
57% have one or more college/university degrees
90% use English as their first language
87% Caucasian
Over 25% of survey respondents have a home-based business
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