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Internet Marketing TipsHow to Market Your business Online
The above aspect of online marketing, with the intent to sell advertising space, is not talked about as much because it doesn't generate instant cash and requires an investment of time and money of at least six months. Once these sites are successful however, they pay off big and the time commitment and maintenance from that point on is minimal. A good example can be found at http://www.theautochannel.com. The autochannel site has been a success because it offers daily news on the automotive industry and free information on all things automotive (including new and used car prices and dealer invoice costs). To the best of my knowledge, the AutoChannel generates over three hundred thousand visitors a week (that's millions of hits a month) and can sell premium advertising space. They generate over $100,000 each month in advertising fees from corporations like Pennzoil and Allstate, regardless of what else they are able to sell. Another extraordinary example of this is the Netscape site which gets over five million visitors a week and is now selling banner links for a whopping $35,000 per month. Just think; if you have just 30 pages, each displaying a banner that companies are paying you $35,000 per link per page ... that's over a million dollars each month in advertising revenue alone! Of course, the chances of you or me getting as big as Netscape are slim to none... but this example does show you the potential I am talking about. For another example, I have a friend who has a website that entices a great number of people to come because of a free service he offers. He devotes about one hour every couple of days or so managing the site, and sells banner advertising to various corporations. He is making in excess of $90,000 in advertising revenue... and still working his regular full-time job which pays him another $37,000. And to boot, the potential of this site (and its advertising revenues) growing three times the size is very, very possible in the next few months! If you are willing to invest the time and effort with the realization that you could do this for six months and get nowhere then this approach may be for you. The chances of making a success of this type of site are much smaller than simply selling a product or service online. But if you have a successful site, the initial time commitments are well worth it since the site can pay off in big profits with a minimal maintenance commitment afterwards. Let's discuss method #2 above (attracting volume to
sell advertising space). That's $250 times 15 which is... hmmm... about $3,750 per month - just for letting a few people have the privilege of placing their ads! I no longer have to take orders, ship anything or provide any customer service... we just collect advertising fees, every month. |
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Note: Smaller sites charge a flat fee, but the larger sites charge $20-$40 per 1000 impressions of your banner, and the more targeted the market, the higher the price. The following are examples of organizations that will broker space on your site if you have high enough visitor counts to justify banner ads:
Because of the time commitment required to set up a website with the intention of selling advertising space as the primary source of income, just about everyone decides to start selling their products or services first so they may begin to see the sales roll in virtually overnight. It is not until later that they go after the advertising income. There are other significant advantages to setting up your business for basic product or service promotion online, such as:
In my opinion, the best aspects of marketing a product or service online are that start-up and operational costs are minimal and it is possible to access potential buyers at an unprecedented speed. What I mean by "speed" is that you can actually start earning income 24 hours after you launch your online business. And you can also test your advertising in a matter of days, whereas conventional media advertising takes months to conduct a single test. Internet marketing and running an Internet business is a fantastic way of life if you do it right. The net simply works better than traditional media, but it is new, so you will have to use some imagination to envision your role and character online. There are two basic attitudes towards online marketing:
The fastest way to start and promote your business product or service online What do you think is the fastest way to start and promote your business product or service online. I have learned over many agonizing years of expensive trial and error, that the fastest and easiest way is to ... model someone who is already successful. But how do you do this? How can you convince someone who is wildly successful to take their extremely valuable time to tell you and show you exactly what steps they take ... the techniques they use ... and to tell you what works and doesn't work for them? Why would they provide you with complete information about their email lists and the detailed results of the successful promotions they have run? Unless you have a lot ... as in a HUGE amount of money to spend in order to hire the most successful marketing geniuses in the world ... you won't have access to the secrets that could skyrocket your business into an overnight success. Talk about learning from the best... For example, Corey Rudl charges $640 per hour (yes, I said per hour!) for his personal one-on-one advice. This is how good this guru is. The thing is .. you don't have to waste your money or your time. Now, Corey Rudl reveals all his tips, tricks
and techniques for starting a business on the Internet.
He discussed everything you every wanted to know about starting
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He'll expose you to every single strategy and technique that you must know if you want to start, build, and grow a successful business on the Internet from the ground up, including...
Stop risking all your time, effort and money! Let the experts show you dozens of proven ways How to start and promote your business on the Internet. Click here to learn "The Insider Secrets to Marketing Your Business on the Internet" You don't need to be a technical whiz. You don't need any special equipment or experience to go immediately from Internet beginner to advertising expert. No nonsense, no technobabble, and plenty of real-world case examples. You don't have to take my word for it ... Just listen to what Brent Winters has to say: "... I also came across several ideas I hadn't thought of before which really surprised me... He'll give you the good, the bad, and the ugly of each technique. Frankly, I'd be surprised if there's anyone who would not find enough valuable insights into Internet Marketing to pay for the book several times over. I noticed Ralph Wilson of Web Marketing Today also wrote a review of the book a few months back and I was pleased that he drew the same conclusions I did."
Click here to learn "The Insider Secrets to Marketing Your Business on the Internet"
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| Internet Marketing Tips - how to marketing on the Internet, marketing tips, tricks and tools for promoting business online, etc |
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