Internet Marketing Guide
Tools and Software
Marketing eBooks
Free Online Business Course
Free Marketing articles
Home

Home > Internet Marketing Guide > Merchant Account

Merchant Account Alternatives

How to get your own Merchant Account cheap! And some other alternatives for inexpensive ways to start accepting credit cards online

It is absolutely critical to have a merchant account so people can buy your product or service with their credit card. There are however, a couple of different ways to this as well:

  • You can get your own Visa / Mastercard / AmEx / Discover accounts with a local bank.
  • You get Visa / Mastercard / AmEx / Discover accounts through a broker (these brokers are all over the country).
  • You can hire a fulfillment house and use their credit card accounts. 
  • You can use a payment type such as Cybercash or First Virtual.
  • You can use a third party billing company (in other words, use someone else's merchant credit card accounts for a fee).


Merchant Account Alternative #1:
Get your own Visa / Mastercard / AmEx / Discover accounts with a local bank.

If you have a very good relationship with your bank, and they don't require a security deposit, it is best to get the merchant credit card accounts through them. Because some banks only deal with two out of the four major credit card types, you may have to deal with two different banks to be able to process all four major credit card types (usually one bank will have Visa and Mastercard, and another will have AmEx and Discover).

The problem with local banks is they are set up to serve retail stores and not mail order or Internet based businesses so they either charge a very high "discount rate" or require a very large security deposit (between $5,000 - $10,000). For those that don't know what a discount rate is, this is the percentage you pay on each transaction for the privilege of using their credit card services. In other words, if you have a discount rate of 2.5 % and you put through a sale of $100.00 you will only receive $97.50 and $2.50 goes directly to the credit card company.


Merchant Account Alternative #2:
Get Visa / Mastercard / AmEx / Discover accounts through a broker (these brokers are all over the country).

Going through a broker is my personal preference. It is usually very easy to get approved, there are no security deposits required, and they can get you a great discount rate. I personally recommend a company called Total Merchant Account.

They are Internet based and you can apply directly online. They specialize in getting credit card accounts for online businesses (even adult oriented sites). They have a 98% approval rate. Even if you have been bankrupt, chances are that they can probably get you approved. 

We have had great success and I highly recommend them. They charge a $125 application fee (all brokers charge a fee to set you up this is how they make their money don't worry, it is fully refundable if you are declined). Some others charge as much as $400.00.

The only other expense will be that you need a terminal, software product, or web-based software (whatever you decide) to process the credit cards (yes, this software will process the credit cards in real-time, all automatically, just like my order system does that I explained above). 
You can buy this outright for about $900.00, but you can also lease it from them for about $40 a month (this is what we do and this is what I recommend you do).

You should be able to get a discount rate of 2% to 3%. So basically you get merchant accounts for $125 up-front and $40 a month. This is very cheap. If you plan to do business online, this is the best way to go. What is $40 a month if you plan to be generating thousands in sales each month?

Internet Marketing Guide
Free Marketing Articles
View by Topics:
Internet Marketing Tools
Free Online Business Course
Marketing Course and ebooks

If you don't want to use Total Merchant Accounts, there are literally hundreds of different brokers out there. However, be careful as there are a few that will take your application fee and give you the run-around.

We recommend Total Merchant Accounts, as they specialize in online and home based business and we have used them for years with great success (plus they will bend over backward to help you).

Click here for more detail about Total Merchant Accounts.

And try to fill their online application form to see how they work. 

This form is not a "formal" application. It goes to Ed Freeman at Total Merchant Accounts (which is the "broker", not the "bank"). This is to help him understand what type of business you are in and a little about your company (so he knows the best way to fill out the formal application that goes to the bank for approval).

Just fill out the "pre-application form" as best you can (if you leave a few fields blank, don't worry, the bank will never see this "pre-application form"). Once Total Merchant Account receives your pre-application by email, they will contact you within 48 hours to go over some specifics and get out a formal contract to you so that they can set up the details with the bank. It is super easy and takes almost no time at all. I highly recommend them.

Note: As mentioned above, you will be required to lease a processing terminal to "swipe" the credit cards. You have the option of a stationary terminal or a software program called Total Merchant Manager. Make sure you lease the software as this will allow you to render credit cards through a secure server as well as process them manually through your home computer. Don't worry, this is simple software to operate


Merchant Account Alternative #3:
Hire a fulfillment house and use their credit card accounts. 

A fulfillment house is a company that is designed to do all your "dirty work". They will take your orders through an 800 number with live operators who will keep track of your customer data base, provide some customer service, process credit cards, and ship out orders. In other words, they make running your business completely hands free. These companies have their own merchant credit card accounts and will let you use them to process your orders for a fee. The fee is usually a 5%-6% discount rate instead of the normal 2% to 3% you would pay if you had your own accounts.

If you are only processing a few thousands dollars worth of orders every month, this is the way to go. But if you are doing more business than that, it is more cost effective to get your own, merchant credit card accounts. Also, please note that most fulfillment houses will only allow you to charge orders to their credit card account when the orders come in through the 800 number line (they will not let you use their credit card account for direct sales from the Internet), which can cause problems if you are doing any kind of volume.

As mentioned we deal with MWC at (1-800-642-9378). Ask for Jeannie, she is a sweetheart and will help you to the best of her ability.


Merchant Account Alternative #4:
Use a payment type such as Cybercash or First Virtual.

As I mentioned above, I do not recommend using a "transaction company" as it is just to much hassle for the amount of sales you will lose (which will be almost nil).


Merchant Account Alternative #5:
Use a third party billing company (in other words, use someone else's merchant credit card accounts for a fee).

These third party billing companies let you use their merchant accounts. Your page would link to their order form and they charge the customers credit card. They then mail you a check for all sales 20-60 days after the sale (the time delay before you get paid depends on the company you are dealing with and the plan you have chosen with them). 

These companies charge anywhere from $200 to $800 for set up fees and then a percentage of each sale (between 5%-15% depending on your volume and the plan you pick). It can get expensive, but if you have a high markup item you are selling or if you are doing really low volume in sales, it may be a solution. 

My opinion is to always get your own merchant accounts as they can be obtained for next to nothing these days. However, one great advantage to these third party billing companies, is that if you are a foreign company that wants to accept credit cards and charge your customers in US dollars, it is a way for you to instantly start accepting credit cards for a lower cost in comparison to getting your our US merchant accounts (which can cost a few thousand dollars if you are a foreign company). The most well known company for this is Internet Billing Company.

Click here for more information on how to accept credit cards at your website (including secure servers)

 

"Hire Your Own, Private Team of Business Advisors for Just $3.19!"

For the first time EVER, you can get unlimited business ideas from the SAME team of experts who has made over $60 Million on the Internet!

They'll give you...

1. Ideas for new products!
2. Reviews of your salescopy!
3. Critiques of your website design!
4. Tips for attracting buyers!
5. Advice to increase your sales by 400% or more!

... plus tons more!

You'll get unlimited moneymaking secrets to INSTANTLY increase your sales by $4,500... $7,500... $11,750 per month and more!

Click Here Now to get instant access to this team of expets!

 

*** Special Report ***

"How To Attract 15,650 Visitors to Your Website In 30 Days
With #1 Rankings In Google!"

Click here now to read a special report that reveals how you can drive 1,000s of eager shoppers to your website in the next 30 days... for FREE!

... You won't spend a DIME on pay-per-click advertising -- and you will NOT spend $1,000s on SEO experts!

Instead, you'll discover how EASY it is to get #1 and #2 rankings in popular search engines like Google, Yahoo, and MSN by STEALING the SEO secrets that cost one guy over $13,750 to discover!

Click here now to get the report!

Google
 

 


"Insider Secrets to Marketing Your Business on the Internet"!t

Get over 1,300 pages of case studies and strategies that have been tested and proven in over 1,000 businesses!



MarketingOnInternet.com
Copyright 1999 - 2008 All rights reserved
Home | Internet Marketing Guide | Tools and Software | Internet Marketing eBooks
Free Online Business Course |
Free Internet Marketing articles | Free Internet Marketing eBooks
Research Resource / Useful Links | Link Exchange | Contact Us | Site Map