 |
|||||||||
 |
|||||||||
|
|||||||||
 |
|||||||||
Free Internet Marketing ToolsFree Internet Marketing Tools and Resources revealed by Cory Rudl - my favorite Internet Marketing Expert
|
|
|
Image files can be reduced by as much as 50% - 85% in many cases, and it's so easy to do that nowadays you'll look totally unprofessional with huge, lagging image files that take forever to load on your site. 4. Free HTML editor and HTML tutorials You don't have to spend hundreds of dollars on HTML editors and web design software to create your own web site. Nvu is a WYSIWYG (What You See Is What You Get) HTML editor that's similar to FrontPage or Dreamweaver -- but completely free to download! The software allows you to create and manage a professional-looking web site without any knowledge of HTML programming, and includes the following features:
If you are interested in learning how to code HTML yourself, here are a couple of excellent tutorial and resource sites where you can learn everything you need to know: * http://www.davesite.com/webstation/html/ And, for those of you who are a little more technically inclined, you may want to check out some of the many free CGI script resources out there. Two good places to start include... * http://www.cgi-resources.com 5. Free-trial keyword service http://www.marketingtips.com/wordtracker Using a service such as Wordtracker allows you to easily discover which keywords are frequently searched by your target market -- but are not being used by your competition. Wordtracker has compiled a massive database of terms that people search on, so all you have to do is enter your keyword, and Wordtracker tells you how often people are searching that term, how many competing sites are using that particular keyword, and how much they are bidding for the pay-per-click search engines. A tool like this will help you optimize your search engine ranking by targeting keywords and phrases that are frequently searched by your best potential customers, but that few (if any!) of your competitors are competing under. Capitalize on the streams of neglected and missed traffic that are passing your competition by -- and even discover misspellings of your keywords that may be drawing traffic! The free trial version of Wordtracker, however, will only compare your keywords with MSN, while the paid version compiles results from the top search engines, directories, and pay-per-click engines. If you're happy to limit yourself to MSN, you can use the free trial as many times as you like. Otherwise, the paid version is available for $8.04 per day or $26.81 per week, with monthly and yearly subscriptions available as well. You might also want to try out Yahoo! Search Marketing's Keyword Popularity and Suggestion tool, available free at: http://inventory.overture.com/d/searchinventory/suggestion/ Yahoo! Search Marketing's keyword service will give you a list of related searches that include your term and tell you how many times those terms were searched in Yahoo! Search Marketing (formerly Overture) in the last month. This is a good way to find out the popularity of your keyword, but the tool doesn't list bidding amounts. If you're looking for great deals on your keywords, your best bet is to search in both Yahoo! Search Marketing and Wordtracker to gauge popularity, then use Wordtracker to determine your bidding strategy. 6. Free browser compatibility service The browser compatibility experts, AnyBrowser, offer every tool you'll need to make your site viewable, as the name suggests, in any browser. The most useful tool is the "SiteViewer," which allows you to see your web pages as surfers will see them on multiple browsers. For example, your site may look different in Netscape Navigator than it does in Internet Explorer -- images may be broken, tables may shift, and so on. With AnyBrowser you can ensure you meet the needs of every browser. You can also make sure your coding checks out and your links aren't broken, and view an example of how your listing will appear in the search engines (what description will be used, what the title will be, etc.). AnyBrowser is also a great resource directory, pointing you toward a variety of really useful free tools. It's a great place to find online HTML tutorials, banner exchanges, CGI scripts, and a ton of free resources, including HTML editors, classifieds, fonts, graphics, Java scripts, message boards, and more. 7. Free search tool 1-Click Answers is a downloadable search
tool available from the Answers.com search engine. It allows you
to search multiple information sources and find instant answers
containing concise information on the topic you're searching After you've downloaded the personal (free) version, you'll have a search bar right on your desktop. When you search on an item, you'll get results from some or all of the following resources, depending on your search term:
... All in just one step! No more messing
around with multiple search tools; 1-Click Answers consolidates
them in one source to save the precious time of the busy 8. Free content http://www.freesticky.com/stickyweb This resource is a good place to find free (or cheap) content for your site, so you can keep your site fresh and interesting for your visitors -- and keep them coming back. Find articles, news briefs, headlines, tickers, tips of the day, and more. The broad variety of topics range from financial advice to hip hop headlines, from travel guides to lottery results. You can also give away free software applications directly from your site, many of which are available for co-branding. Another good source for articles is www.EZineArticles.com, which offers free content designed for both web sites and e-zines. Watch that you don't just load up your
site with a lot of stuff that you think is interesting. The material
you provide has to be relevant to your business and your Also be aware that the sponsorship information that is usually included can pull your readers' attention away from your purpose -- and, most importantly, the sponsors' links can draw traffic away from your site. It is always a good idea to have quality content on your site, but use discretion and make sure it's worth the risk involved. 9. Free e-mail campaign ROI calculator http://www.marketingtoday.com/tools/roi_calculator.htm A very cool tool... Marketing Today's ROI calculator is an easy-to-use little device that allows you to accurately estimate what kind of return on investment you can expect from your upcoming direct mail or e-mail campaigns and promotions. The most accurate way to operate this tool is to use the response rate you received from your previous mailings to calculate your ROI for future mailings. All you have to do is enter the numbers: the number of mailings you'll be doing, your total costs, the response rate you expect, the conversion rate you expect, and how much you expect each buyer to spend (i.e., the cost of your product or service). Hint: If you do not have previous response rates and conversion rates to base your figures on, you should estimate much lower than you think necessary. If you guess too low, you'll just end up with more profits; guess too high, however, and you'll be making a costly mistake. The ROI calculator is a simple tool that acts as an excellent reality check when you're determining your marketing costs. 10. Free web design tool Most Internet entrepreneurs have very little, if any, web design knowledge. However, this doesn't have to be a barrier to creating a professional-looking web site. One of the hardest tasks for someone with no design experience is choosing the color scheme for your site. Well, this easy-to-use free tool allows you to create a complete color scheme at the click of the button. It also gives you the HTML codes for the colors you choose (every web color has a code, e.g., black is #000000) -- so you can use them on your site and not have to worry if that pink really does match that orange. 11. Free site search tools http://sitelevel.whatuseek.com SiteLevel can set you up with effective, free search tools for your web site. If your site is more than a couple of pages and doesn't have a good internal search tool, you're probably losing many a frustrated visitor. While appeasing your visitors, a site-level search engine also enables you to find out what your users want and need. SiteLevel's search tools allow you to track what your visitors are searching for and see what they are finding or not finding, so you can adapt to their agendas and increase visitor satisfaction -- and the stickiness of your site. SiteLevel also lets you customize your own search results page to make it suit the look and feel of your web site. The basic (free) version has more than enough "oomph" for the average small-business web site, allowing you to index up to 1,000 pages and incorporate a variety of search strategies. 12. More free marketing tools You got it... The Free Site is free stuff! And lots of it! Not everything on this site is e-business related, but you can find plenty that is. Probably the most useful section for e-businesses is the "webmaster" section at: http://thefreesite.com/Webmaster_Freebies/ Here you'll find the "Internet Seer" site monitoring tool that provides downtime alerts so you don't lose valuable customers. You'll also find... * Tools to help you check your keywords and your link popularity * Suggested methods of winning awards for your site * Scripts, banners, and polls * Guestbooks, message boards, and more... The Free Site also lists free technical support and online tutorials, free personal management tools, plenty of Java script resources, free fonts, clipart, graphics, icons, and buttons, plus much, much more. Again, be wary of freebies that ask for advertising space in return... but you might want to bookmark this page! Final thoughts One of the great advantages of starting an online business, as opposed to taking the more traditional "bricks and mortar" approach, is that costs are SO much lower. Hosting fees are your main overhead, but these are nowhere near the rent you'd pay for office space for an offline business. And when it comes to creating and building your web site -- as well as marketing it -- you can further reduce your costs by making use of some great free tools and resources. The tools I've recommended are personal
favorites, and I know you'll find them incredibly useful. But when
you're choosing free services or software, always proceed with caution
and stay in control with each decision you make. Find out by Corey Rudl
ABOUT THE AUTHOR: To check out his site that's JAM-PACKED WITH THE EXACT INFORMATION YOU NEED to start, build, and grow your very own profitable Internet business, I highly recommend visiting his website - The Internet Marketing Center. Click here! This guy really knows what he's talking about!
|
|
The
Affiliate Masters Course has been called... 
The
complete resource for building a client base
Internet
Marketing Center have developed Affiliate / Associate Program software
from scratch and been using variations of it for the last 3 years
(they call it 
|
| Jermaine Internet Marketing Success Story - Internet marketing guru Corey Rudl interviews Jermaine Griggs |
|
|