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Internet Marketing Secrets SuccessExclusive Case Studies: Three "Regular People" Share Their Secrets to Earning $100,000+ with Their Internet Home BusinessesBelow are the stories of three successful online entrepreneurs, each of whom has taken a different approach to profiting on the Internet. What do they have in common? They all made the decision to focus on just one marketing technique at a time and to do it really well! This is a great lesson for any business. All too often, I see entrepreneurs trying to market their businesses a dozen different ways... and not really succeeding at any of them! The problem isn't a lack of great marketing ideas, but TOO MANY marketing ideas! If you have many different marketing strategies in place and you find that none of them are really getting you the results you need, try focusing on just one and giving it all you've got. I think the results might surprise you! As you read the case studies below, remember that these are "real people" just like you and me. Each one of these entrepreneurs focuses on just one marketing strategy at a time, does it well, maximizes profits, and then moves on to the next one. They all say they know there is much more they can do -- but they recognize that they don't have to do it all right now. PLEASE NOTE: The three profiles I've included for you here have been heavily edited and condensed. The success stories that are posted at the Secrets To Their Success Private Site are typically 15 - 20 pages each, so there is no way I could reprint them in full in this newsletter.
When Eric Weeks of Truck-Bed-Covers.com decided to start an online business, he knew it was critically important that he get traffic to his site -- so he decided to focus all of his attention on search engine optimization. This one technique has brought Eric huge success. Using this single strategy, he sold $800,000 worth of product in his first year online -- over $200,000 of which was pure profit! When Eric first started optimizing his web site for high search engine positions, he saw it as a challenge. "The opportunity to compete for top search engine positions was exciting to me," Eric says. "I love competition. It gave me a target, a bow, and the arrow." So he started educating himself on how to achieve Top 10 search engine placement -- focusing all his energy on this one aspect of building an Internet business. "I studied every article I could get my hands on pertaining to the subject," Eric says. "And the site began turning a profit day one. Top listings on Yahoo! and Google for the term ‘truck bed covers' (which gets roughly 800 searches daily according to WordTracker) and a healthy profit margin ensured early success." For those who are just starting to take on the challenge of search engine optimization, Eric offers the following advice:
"If we weren't the first listing on page one of the major search engines -- if we were the first listing on page TWO, we'd only do a small fraction of the business we've been doing," Eric says.
Promoting affiliate products can be a great way to earn money on the ‘Net -- especially if you don't have a product of your own to sell. But just putting up a few links and calling it a day won't cut it. If you don't give your affiliate endeavors the attention they deserve, you will likely be disappointed by the paltry commission checks you receive. Rosalind Gardner of Sage-Hearts.com has established herself as an expert in online dating services by building a site that provides tons of useful information about the online dating scene. And she's used that reputation to build a healthy affiliate income, promoting the top dating sites she reviews. Her focus has allowed her to earn $30,000 to $50,000 per month, with a whopping 40% to 50% profit margin. Rosalind owes her "super-affiliate" status to some very simple but incredibly effective techniques that allow her to have conversion rates 3 to 5 times higher than most. How does she do it? "High-volume traffic sites are one of the first keys to earning excellent revenue from affiliate programs. A great conversion rate is another important factor," Rosalind says. "I believe the main reason for my excellent conversion rates is that I offer excellent products that I've researched thoroughly and on which I'm willing to stake my reputation." And there's the key -- Rosalind thoroughly researches any program she plans to get involved with, making sure she's comfortable with both the service she'll be recommending and the program itself. "Fortunately, top-quality services and reputable affiliate programs tend to go hand-in-hand," she says. Here are some of the things Rosalind recommends you look for before joining any program:
Once you're comfortable with the program, make sure you give your customers a reason to click on your affiliate links -- and that the affiliate products and services you're offering appeal to your site's audience. Rosalind has accomplished this by personally reviewing and profiling the dating sites she recommends. Plus, she makes a point of constantly updating her reviews to make sure her visitors have a compelling reason to return time and time again. |
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Free opt-in newsletters are another great way to establish yourself as an expert in your field. They're also a great tool for capturing the names and e-mail addresses of potential customers so you can contact them again, continue your relationship with them, and hopefully convert them into customers. Eric Aafedt of InvestmentHouse.com offers a number of online newsletters, both free and paid, to a subscriber base that is currently 130,000 strong and growing. With an emphasis on opt-ins over traffic, Eric grew from gross revenues of $80,000 in 1998 to a whopping $2 million by 2000 -- and now, a couple of years later, he's got the rules of success down pat. What's his secret? "My focus is solely on getting opt-in e-mail addresses and then converting them to paying customers over time," Eric says. That's why Eric offers both free and paid investment newsletters. Once visitors opt in to one of his free publications, he offers them:
"If I was going to give just one tip," Eric says, "It would be to have a process in place that constantly keeps you in touch with your opt-in list and that constantly gives them the opportunity to see that you provide a quality service... and then requests that they ‘convert' -- or in my case, register for a premium service." It's an art form he's truly perfected, allowing him to create huge success -- and profits -- based on his subscription income alone! And remember, a paid subscription produces ongoing revenue! "It's great to sell a product for $29.95," Eric says, "But it's so much more powerful to be able to sell it 12 times to the same person in a year!" Of course, with an opt-in list as big as Eric's, automation is critical. It used to take three full-time employees to keep his business running. Now, with all of the newsletter processes automated, he has been able to reduce his payroll by 60% -- and focus more of his own time on growing the business. Final Thoughts: There are hundreds of techniques you can use to build a successful online business. But if you try to implement them all at once, you're going to be scattered and unfocussed -- and none of your strategies will work as well as they could. Take a look at your web site now and choose one area to really focus on. Then, dedicate yourself to learning absolutely everything you can about that one area -- so that you can truly become a master. You don't have to know everything to have a successful online business, but knowing how to do one thing really, really well is a great place to start. Get MORE "No BS" Examples of Real People Making Real Money on the Internet Discover the secrets of "Mom & Pop" web sites that earn $100,000+ a year and learn the exact step-by-step strategies they have personally used to generate these massive profits! You will instantly be exposed to extremely successful netrepreneurs like...
... as well as many other "real people" just like you and me who are creating fortunes on the Internet! So if you want to automatically skip the failing promotions, and start learning the tested, proven strategies that real businesses have already proven to be enormously successful then Click here to learn more about "Secrets To Their Success" by Corey Rudl
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Internet
Marketing Center have developed Affiliate / Associate Program software
from scratch and been using variations of it for the last 3 years
(they call it 
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| Internet Marketing Secrets Success - "Regular People" Share Their Secrets to Success with Their Internet Home Businesses |
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